"I'm sure these can be more than one-hit wonders if the studio is invested in making sequels.
Still, analysts believe there's still life in interconnected movies that spawned a multibillion-dollar goldmine for Marvel. is banking heavily on stand-alone heroes as it charts a path forward. And recent history has shown that those superhero movies that take some risks, reap the rewards."Įlevated expectations are what helped brand DC's "Justice League" as a commercial and critical disappointment that fell far short of earning $1 billion, something "Aquaman" is poised to do as early as next week.įor that reason, Warner Bros. Syfy's Avila agreed, saying that when studios are "not weighed down by decades of continuity and familiarity, you have more flexibility to take chances. "Frankly, there is less baggage and lower expectations when it comes to the lower-profile or virtually unknown characters, and thus a recipe for under promising and over delivering can ultimately turn these B & C list heroes into box-office superheroes," Comscore's Dergarabedian said. One of the strongest assets lesser-known characters have is the lack of expectations that come with turning a marquee superhero into an instant box-office success. Lower-profile heroes "allow for greater creative liberties to be taken, because the history and canon isn't as deep or well known as Batman's backstory," he added.Ĭonversely, some think the booming success of Marvel's interconnected universe may be creating the opportunity for B- and C-list heroes to thrive. worked because fans made a connection," said Avila, who also wrote a book about the making of "Aquaman." "Twenty minutes into 'Guardians' or 'Aquaman' and especially 'Iron Man,' no one is thinking about their place in comic book hierarchy. An example of this was Marvel's two "Guardians of the Galaxy" films, both of which earned upward of $700 million worldwide. With that in mind, Mike Avila, Syfy Wire's East Coast contributing editor, said that "characters matter" for some of comic book's also-ran heroes.
#SHAZAM CHARACTERS MOVIE#
While "Captain Marvel" is directly tied to the "Avengers" movie franchise, Marvel is making a strategic gamble by introducing her in her own solo endeavor, instead of with an ensemble that's already made billions at the box office. With more and more films being produced that consist of relatively unknown characters, Paul Dergarabedian, senior media analyst at Comscore told CNBC that the "lesser-known superhero" approach better enables studios to create "fresh cinematic experiences." The film is getting positive buzz from audiences.
It sets the stage for DC's "Shazam!" in April, which is based on the comic character of a young boy who can transform himself into a god-like figure. Even without the benefit of Batman or the Man of Steel, "Aquaman" has pulled in nearly $300 million domestically, and been a certifiable blockbuster overseas, to the tune of $700 million. "Aquaman" is a harbinger of a trend that's encouraging for Hollywood: pluck a relatively less-renowned character from obscurity and give them their own movie. However, it can turn risky if moviegoers more accustomed to flashier names like Superman, Captain America and Wonder Woman don't turn out to see the B-listers. In the cases of Wakanda's warrior-king and the Atlantean ruler, the strategy appears to be paying big dividends for their parent studios. For studios, the next phase of superhuman protagonists are less reliant on team-ups like "Justice League" and "The Avengers," but herald an age where a roster of previously obscure characters – which include the upcoming "Captain Marvel" and "Shazam!" – are heading up franchises of their own.
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