Some for-profit enterprises also use this model, or mix edutainment with simpler amusement attractions. Some nonprofit, educational installations, such as the Exploratorium in San Francisco, also have aspects of FECs in format and atmosphere, but with activities geared toward learning and experiencing rather than simple entertainment. Another significant UEC was the Sony Metreon in San Francisco, California (1999–2006). Including various retail outlets, restaurants, and attractions, the CityWalk created a great deal of "sustained buzz" in the retail real estate industry, which began "embracing the notion that Universal Studios, Sony, Disney, and other entertainment companies could create new anchors and entertainment programs for shopping centers". The first such urban entertainment center (UEC) was the Universal CityWalk in Los Angeles, California, which opened in 1993, linking several Universal properties. Various major media and entertainment brands, including Disney, Lego, NASCAR, Sega, Sony, United Artists/Regal and Viacom, have been attached to family entertainment centers, often much less "traditional" than local and chain FECs, with custom-built, unique attractions, usually heavily branded, and most often located in major metropolitan areas. An increasingly important factor for success is high-quality food and drink to attract parental spending as well as whole-family dining. While children themselves rarely think of it, a major factor in the attractiveness of an FEC to parents is on-site safety and security, as adults may drop off older children at such an establishment to entertain themselves. īecause most of the attractions are essentially the same from FEC to FEC, two of the most important factors in a particular center distinguishing itself to potential customers are a highly visible location (hard to obtain because other uses for the land are often more competitive ), and a consistently developed and promoted theme that appeals to the target market segments, "the fun factor in the overall decor".
Their busiest times are weekend afternoons and Thursday through Saturday evenings. Business model įECs tend to serve "sub-regional markets", such as small cities, quadrants or boroughs of larger cities, and a large suburban area outside such a city. children and entire families in the daytime, and teens to young adults in the evening, with specific promotional programs to attract different market segments at different times. Each may cater to different age ranges, all the time, or during certain hours, e.g.
Īny given FEC may lean more towards outdoor activities, arcade gaming, or passive entertainment and dining.
Fmail fun center install#
FECs rarely use custom-built attractions, because of the costs involved, and instead install off-the-shelf systems provided and maintained by industry equipment vendors. The most common anchor activities are miniature golf, kart racing, arcade and redemption games, and food & beverages, according to industry specialists StoneCreek Partners. Multi-tiered climbing structures such as this one are common at family entertainment centers. Some, operated by non-profit organizations as children's museum or science museums, tend to be geared toward edutainment experiences rather than simply amusement. Many are locally owned and operated, although there are a number of chains and franchises in the field. They usually cater to "sub-regional markets of larger metropolitan areas." FECs are generally small compared to full-scale amusement parks, with fewer attractions, a lower per-person per-hour cost to consumers than a traditional amusement park, and not usually major tourist attractions, but sustained by an area customer base. ( Learn how and when to remove this template message)Ī family entertainment center, often abbreviated FEC in the entertainment industry also known as an indoor amusement park, family amusement center, family fun center, or simply fun center, is a small amusement park marketed towards families with small children to teenagers, often entirely indoors. ( February 2014) ( Learn how and when to remove this template message) Statements consisting only of original research should be removed. Please improve it by verifying the claims made and adding inline citations. This article possibly contains original research.
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